The results show that the method is effective for big social data analysis and traveler segmentation in Mecca hotels. The data are segmented, and travelers’ satisfaction is revealed for each segment based on their online reviews of hotels. We collect data from travelers’ online reviews of Mecca hotels on TripAdvisor.
To do so, we use support vector regression with sequential minimal optimization (SMO), latent Dirichlet allocation (LDA), and k-means approaches to develop the hybrid method. In this study, we aim to develop a hybrid methodology based on supervised learning, text mining, and segmentation machine learning approaches to analyze big social data on travelers’ decision-making regarding hotels in Mecca, Saudi Arabia. However, revealing customer satisfaction using big social data in the form of eWOM (electronic word of mouth) can be an effective way to better understand customers’ demands. There have been many studies on customer satisfaction that take quantitative survey approaches. Revealing customer satisfaction through the use of user-generated content has been a significant issue in business, especially in the tourism and hospitality context. The hotel also offers modern business center and medium-size meeting rooms with a large pre-function area.Enjoy your shopping in Jabal Omar commercial center next to the hotel and discover all that is unique and interesting about Makkah, Saudi Arabia, from Jabal Omar Marriott Hotel, Makkah, making your stay an unforgettable experience.Big social data and user-generated content have emerged as important sources of timely and rich knowledge to detect customers’ behavioral patterns.
You can discover our private prayer hall overlooking the Haram, and listen to the harm Imam via our linked sound system. Hotel features two restaurants: Spice Market and Olive, offering views of the Holy Haram and the city, in addition to Atrium Café, which serves snacks, light meals, pastries and soft drinks. The hotel offers 426 luxurious and spacious rooms in a modern style including 52 luxurious suites, an architectural masterpiece lobby and reception area. Jabal Omar Marriott Hotel, Makkah is located in the heart of the holy city of Makkah, which is one of the most luxurious five-star hotels in Jabal Omar complex, only 3 minutes- walk to Al Masjid Al-Haram.
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